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    <loc>https://hichristinadesigns.com/about</loc>
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    <lastmod>2022-05-21</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5e7d484cf524e90512bea5e0/1585866030139-SGFOCPZS6X7Z4N2TK7T4/profilepic_2.jpg</image:loc>
      <image:title>ABOUT - Hi there! Thanks for stopping by. I am a multifaceted UX/UI designer with over a decade of experience building brands, cultivating digital experiences, and advocating new trends and techniques to bring my design teams at the forefront of the industry. I enjoy thinking holistically about all facets of product design — from collaborating to solve complex user problems to finessing the UI.</image:title>
      <image:caption>Currently, I am the digital design lead for Food &amp; Water Watch where I oversee the design for the website and all digital properties in order to organize people around the country to build political power to protect the nation’s food, water, and climate. Previously, I was the UX/UI design lead of the ZipRecruiter marketing website. Prior to that, I led the design for several large site builds as a senior designer at Blue State where I focused on progressive causes and brands. I earned a Master's of Science in Communications Design at Pratt Institute. When my life isn't consumed by design, I am busy chasing my toddler around in our backyard in sunny Keller, Texas. I am also quite the food connoisseur around town, always on the hunt for the perfect taco or queso!</image:caption>
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  <url>
    <loc>https://hichristinadesigns.com/experience</loc>
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    <lastmod>2022-07-18</lastmod>
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    <loc>https://hichristinadesigns.com/ziprecruiter-hero-system</loc>
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    <lastmod>2020-04-21</lastmod>
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      <image:title>Redesigning ZipRecruiter's Hero System</image:title>
      <image:caption>BEFORE</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e7d484cf524e90512bea5e0/1585791529437-9OOW0O5ZNPGP2EXDY8DR/headersystem_after_2.jpg</image:loc>
      <image:title>Redesigning ZipRecruiter's Hero System</image:title>
      <image:caption>AFTER</image:caption>
    </image:image>
    <image:image>
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      <image:title>Redesigning ZipRecruiter's Hero System</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e7d484cf524e90512bea5e0/1585769557709-CQIJJ5UEB31TITIBAF2G/colorexploration_1.jpg</image:loc>
      <image:title>Redesigning ZipRecruiter's Hero System</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e7d484cf524e90512bea5e0/1585716368299-PWUO0TGOPXEX58OBW0Y5/colorexploration_2.jpg</image:loc>
      <image:title>Redesigning ZipRecruiter's Hero System</image:title>
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    <image:image>
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      <image:title>Redesigning ZipRecruiter's Hero System</image:title>
      <image:caption>1) BALANCED BACKGROUND: Gradient anchors card and visual putting the content  into focus. 2) BRAND COLOR: Limelite guides the visitor’s attention to drive action. 3) CARD CONTENT: Card houses headline, copy, and CTA.</image:caption>
    </image:image>
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      <image:title>Redesigning ZipRecruiter's Hero System</image:title>
    </image:image>
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      <image:title>Redesigning ZipRecruiter's Hero System</image:title>
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  <url>
    <loc>https://hichristinadesigns.com/designs</loc>
    <changefreq>daily</changefreq>
    <priority>1.0</priority>
    <lastmod>2022-05-23</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5e7d484cf524e90512bea5e0/1585863144344-ZREVHPZ8W6XHUWYBDRHJ/zip_casestudy_3.png</image:loc>
      <image:title>DESIGNS - A New Hero System for ZipRecruiter</image:title>
      <image:caption>A reimagined hero system adapts to specific content needs to improve the brand experience.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e7d484cf524e90512bea5e0/1586407654393-V6HINPKFO5MHQ5Y55PB9/zip_casestudy_5.png</image:loc>
      <image:title>DESIGNS - A Refreshed Experience for ZipRecruiter.com</image:title>
      <image:caption>Bringing ZipRecruiter’s product experience to life on some of their highest traffic pages.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e7d484cf524e90512bea5e0/7a18f1fe-33f9-4b3d-8030-aa81c5d4d202/fww_reports_casestudy_cover+%281%29.png</image:loc>
      <image:title>DESIGNS - A Digital Research Product for Food &amp; Water Watch</image:title>
      <image:caption>Redefining how research and data visualizations are presented to tell an interactive story to shape public opinion and legislative action.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e7d484cf524e90512bea5e0/1587255316011-8QKBV0DRM6UOOWSNS45T/pcfhomepage_tile.png</image:loc>
      <image:title>DESIGNS - Prostate Cancer Foundation</image:title>
      <image:caption>Redesigning PCF.org to become the leading resource for scientists, patients and their families to ultimately eradicate deaths from prostate cancer.</image:caption>
    </image:image>
    <image:image>
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      <image:title>DESIGNS - Creating Many vs Cancer</image:title>
      <image:caption>Developing the brand identity for Prostate Cancer Foundation’s fundraising arm.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e7d484cf524e90512bea5e0/1587324732720-GB1U0HAK7RD3VO8ZBBLR/mvchomepagethumb_2.png</image:loc>
      <image:title>DESIGNS - The Digital Home for Many vs Cancer</image:title>
      <image:caption>Rallying people together to donate, fundraise in honor of a patient, and challenge friends and family to join in the movement.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e7d484cf524e90512bea5e0/1aaf559d-e799-4b69-a59e-912e46640eda/su2c_casestudy_cover.png</image:loc>
      <image:title>DESIGNS - An Interactive Experience for Stand Up to Cancer</image:title>
      <image:caption>Visualizing complex data and content in a digital experience to engage donors and potential partnerships.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://hichristinadesigns.com/contact</loc>
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    <priority>0.75</priority>
    <lastmod>2020-04-21</lastmod>
  </url>
  <url>
    <loc>https://hichristinadesigns.com/ziprecruiter-refresh</loc>
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    <priority>0.75</priority>
    <lastmod>2022-05-23</lastmod>
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      <image:title>A Refreshed Experience for ZipRecruiter.com</image:title>
    </image:image>
    <image:image>
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      <image:title>A Refreshed Experience for ZipRecruiter.com</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e7d484cf524e90512bea5e0/1585938343147-HA7C1SK095MTXO53TI0W/Matching_v1.3.gif</image:loc>
      <image:title>A Refreshed Experience for ZipRecruiter.com</image:title>
      <image:caption>Before: The previous static illustration didn’t clearly break down the complexities of our powerful matching technology. After: In the new animation and simple visuals, the matching technology is now clearly articulated to the visitor.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e7d484cf524e90512bea5e0/1586395846649-NWFMD25IHV08F6CS7BYL/gradient+and+type+demo.png</image:loc>
      <image:title>A Refreshed Experience for ZipRecruiter.com</image:title>
      <image:caption>Left: Gradient progression from dark to light indicates the start of a new section. Right: Here, the thumbs-up in medium and lime greens call attention to the action-oriented icons (e.g. indicate candidate rating).</image:caption>
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      <image:title>A Refreshed Experience for ZipRecruiter.com</image:title>
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    <image:image>
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      <image:title>A Refreshed Experience for ZipRecruiter.com</image:title>
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      <image:title>A Refreshed Experience for ZipRecruiter.com</image:title>
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    <image:image>
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      <image:title>A Refreshed Experience for ZipRecruiter.com</image:title>
      <image:caption>Here is a demonstration of Solvvy being used for a job seeker question, which can be accessed under Job Seekers in the navigation. In the event a job seeker visitor lands on the employer contact page, they can access support from the link listed.</image:caption>
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      <image:title>A Refreshed Experience for ZipRecruiter.com</image:title>
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      <image:title>A Refreshed Experience for ZipRecruiter.com</image:title>
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      <image:title>A Refreshed Experience for ZipRecruiter.com</image:title>
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      <image:title>A Refreshed Experience for ZipRecruiter.com</image:title>
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  </url>
  <url>
    <loc>https://hichristinadesigns.com/the-digital-home-of-many-vs-cancer</loc>
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    <priority>0.75</priority>
    <lastmod>2020-04-20</lastmod>
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      <image:title>The Digital Home of Many vs Cancer</image:title>
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      <image:title>The Digital Home of Many vs Cancer</image:title>
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      <image:title>The Digital Home of Many vs Cancer</image:title>
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      <image:title>The Digital Home of Many vs Cancer</image:title>
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      <image:title>The Digital Home of Many vs Cancer</image:title>
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  <url>
    <loc>https://hichristinadesigns.com/su2c-impact-report</loc>
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    <priority>0.75</priority>
    <lastmod>2020-04-20</lastmod>
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      <image:title>An Interactive Experience for Stand Up to Cancer</image:title>
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      <image:title>An Interactive Experience for Stand Up to Cancer</image:title>
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  <url>
    <loc>https://hichristinadesigns.com/prostate-cancer-foundation</loc>
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    <lastmod>2020-05-14</lastmod>
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      <image:title>Prostate Cancer Foundation</image:title>
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      <image:title>Prostate Cancer Foundation</image:title>
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      <image:title>Prostate Cancer Foundation</image:title>
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  <url>
    <loc>https://hichristinadesigns.com/creating-the-many-vs-cancer-brand</loc>
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    <lastmod>2020-05-06</lastmod>
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      <image:title>Creating the Many vs Cancer Brand</image:title>
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      <image:title>Creating the Many vs Cancer Brand</image:title>
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      <image:title>Creating the Many vs Cancer Brand</image:title>
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      <image:title>Creating the Many vs Cancer Brand</image:title>
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      <image:title>Creating the Many vs Cancer Brand</image:title>
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    <loc>https://hichristinadesigns.com/a-research-product-for-food-water-watch</loc>
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    <lastmod>2022-05-23</lastmod>
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      <image:title>A Research Product for Food &amp; Water Watch</image:title>
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